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Business MarketingEvery client's marketing strategy is unique. We work with companies to help them create the most effective strategies to promote the inherent uniqueness of their products or services. We then develop sales revenue, market share and profitability objectives for their desired target audience. Be aware, the most common challenge we see in business is market positioning. It is often a key ingredient missing in both large companies and small business marketing strategies. Idea Firm identifies the correct branding, product positioning, advertising and marketing strategy needed to reach our clients' target audience. We help them to select the right mix of advertising, publicity, packaging, promotion and sales management training to optimize the results of their message in the marketplace. Idea Firm can facilitate a comprehensive marketing plan that incorporates all the essential elements that are often over-looked. They include: budgets, market research, product development timelines, website design services, pricing strategies, compensation plans, territory sales management plans, channel management strategies, media plans, job descriptions, industry analysis, advertising and public relations plans and more. We can also help define, change or improve brand image. We assist in coordinating advertising, publicity, packaging and even product development to maintain consistency with brand identity. Publicity builds credibility and top of mind exposure. We recommend ways to publicize our client companies that generate interest and drive traffic to their brick and mortar or virtual website business utilizing the latest SEO technology. Idea Firm's innovative marketing ideas combined with our unique marketing consulting style will result an exquisitely appropriate marketing plan that will propel your company toward its goals.
SalesWhat kind of sales people do you have, A, B, or C ? There should be only two types of sales people in the world, those professionals performing effectively in your organization and those working somewhere else. The "A" sales person needs you to stay out of their way, reduce their paperwork, keep them in front of prospects and guide them with solid sales management training. The "B" sale professional is good, however, they may lack negotiation skills, passion, vision or another key ingredient that can be resolved through sales training. The "C" sales person is not a professional, they never should have been hired, and they really do not like selling. The "C" sales people need to be let go or relocated into a position that will utilize their strengths. Targeted marketing strategies and top notch sales management drives business success - period! If the marketing strategy is great and the sales people are great, you will win. To win long term, your company must build it's marketing and sales strategies with a consultant that implicitly understands the fundamentals of both marketing and sales. Do not settle for less.
Website Design Services ~ SEOWebsite Design Services from Idea Firm can revolutionize your sales growth. When a client needs website design guidance, we take a three-dimensional approach. First, we make sure the product or service is directed to the appropriate target market, and then take a look at the actual selling process and tools that are being employed to draw a customer in and cause them to buy. Is the product appealing, the results convincing, and have you created URGENCY to own the product? Then we take a look at your web presence. Are you on the front page of Google? Do you have top ranking ads on the search engines? Are people finding what you are selling, and after the sale, are your net profits strong? When you measure ROI on the web, it should be a simple yes or no question at the end of the day. Additionally, we look for the best marketing strategy to complement the organization. We will make sure your website looks great, but we will also utilize search engine optimization, SEO, so that prospective customers will be drawn to your website. Effective search engine optimization is the way your website attracts the attention of web crawlers that gather information for search engines such as Yahoo or Google. Proper SEO ensures you achieve a high level of traffic to your website and sales for your "top line". Innovation Services and Product DevelopmentThe Mind Of The Innovator
Idea Firm assists companies with innovation, product development, and problem solving in a variety of industries. Our client's innovation and product development needs range from conceptual, mechanical and software to lean manufacturing, strategic systems development, revitalization of product lines, and a mix of Internet applications. Any group of people working together for an extended period of time will tend to think alike. We refer to this as "Group Think". Clients realize that maintaining a competitive edge in the Global Economy requires collaboration and creativity to invigorate their engineering design team and the elimination of Group Think. The most effective low cost answer is to expand their opportunities by outsourcing for new ideas. Before the engineering and research of a new concept takes place, we concentrate on the basic innovative goal. What results are you looking for? What do you need or want to happen at the most essential level? For the trained mind, the art of innovation, product development, product design or problem solving lies in knowing the questions. For the intuitive mind, innovation is more than questions, it is also a natural gift for sensing patterns in a seemingly endless array of unrelated and constantly changing data. For the intuitive mind, innovation is also the ability to sense patterns in a seemingly endless array of unrelated and constantly changing data, We research until we can get the product or the unknown to speak to us. The visionary mind can sense, feel, visualize, and know instinctively the direction of trends. It does not matter whether it is writing music or creating the first airplane, the process is the same, in terms of mental imagery. This evolutionary process can be seen in products, services, technologies, environments, behaviors, economies, religions and political policies. In most cases the outcome is visualized and the predictability can have a high percentage of accuracy. For the innovator, "you've either got it or you don't". Asking the right questions is essential. Having the right instincts is uncommon. Eventually the new product, strategy or concept begins to give you clues; it starts to speak to you in the form of mental images of how it needs to transform to reach the next step, just like in the example of the world class innovator below. This step is key! Idea Firm looks at a product to see how it should evolve to meet the need; or senses the unfulfilled need so that the product begins to evolve in our mind. Than the experimentation begins and the ideas are put into practice. Innovation Applied
Idea Firm is experienced working with product development teams, coordinating the efforts of designers and engineers to translate user requirements into actual products and marketing ideas that will drive sales. We can help you research, plan develop, position and launch new products. We are experts in all stages of the development cycle. Idea Firm assists companies of all sizes in a variety of industries. We find that most of our clients' needs in regard to product development are either conceptual or mechanical in nature. We also work in the areas of lean manufacturing, strategic business systems development, revitalization of product lines and Internet applications mix. And we never forget the human element because we know that maintaining a competitive edge in today's marketplace requires collaboration and creativity amongst the design team. At Idea Firm we realize that an interactive dialogue with a client is essential when it comes to problem solving or strategic planning, particularly when focusing on issues related to product development. When one of our clients is struggling with product development issues, we impart the skills it takes to "listen" to the message being brought by the challenge. We have observed that eventually any challenging situation begins to give clues. At Idea Firm we know where to look for these clues, and this is what we teach our clients to do. A World Class Innovator: Example
In music all great composers from Beethoven to Ray Charles have said that they reach a point where thinking is unnecessary; they reach a place where the notes tell them where to be placed on the staff to create a new melody. The great composers are able to get out of the way and allow this "Knowing" to do its work. Once, during a rehearsal for one of Beethoven's greatest works, the third violinist stood up bursting out with laughter and said, "Surely Maestro, you must be joking!" Beethoven said to the man, "Just play the note. It's written for another generation!" Beethoven, like most innovators, had visions far beyond any single instrument, he heard the entire orchestra simultaneously. He was making the future a reality. His instincts were honed from many years of research, experimentation, and failure. The mind of a true innovator is developed over time. Idea Firm's leadership training and business strategy services began nine years ago from its 4450 Belden Village St. office in Canton and now services Ohio from offices at 6110 Oak Tree Blvd, Cleveland, OH 44131, Cleveland, 5651 Blazer Pky., Columbus, OH 43017, and 313 Walnut St., Cincinnati, OH 45215-3152. Idea Firm advises individuals and companies both nationally and internationally. Idea Firm provides consulting and coaching services East and throughout the Midwest in Washington DC, New York, Boston, Charlotte, Atlanta, Reston, Raleigh, Norfolk, Pittsburgh, Orlando, Philadelphia, Detroit, and Chicago. Idea Firm has served clients as far West as Los Angeles and points in between, Denver, Dallas, Houston, San Antonio, Phoenix, Las Vegas, Los Angeles, as well as Irvine, San Francisco, and Seattle.
At Idea Firm, we don't know everything.
We know the right things.
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