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Case Studies from Idea FirmThe following are actual case studies of Idea Firm clients who have agreed to share their story. Aircraft Sales, Inc. Aircraft Sales, Inc., had talented people. This aircraft Internet retailer needed to stand out from its competitors and establish a strong brand and marketing strategy. Idea Firm guided them to develop their business and marketing plan. Changes included better strategies for presenting and positioning the company toward a highly profitable clientele. Their logo and brand identity was reinvented. Idea Firm built and optimized a website that took them from obscurity to a top ranking on YAHOO!
Phillips and Phillips CPA Phillips and Phillips CPA's needed a new brand identity and marketing approach that matched their extraordinary capabilities and enthusiasm. The Phillips Organization takes a very personalized and thorough approach with their clients uncharacteristic of most accounting firms. Idea Firm built their new image, website and brochures around the concept of seeing the whole picture, they became the "Big Picture" CPA's.
AT&T How can you make two telecommunications technologies exchange information when they are not related and were designed ten years apart? The necessary approach was one that put no limitations on possibilities or questions. Idea Firm applied the fundamental common behaviors of different software assuming they would work together. After some calculated trial and error, they did.
Performance Engineering P.E. already had good concepts in place for their engine. They needed to execute and find a way to make the performance changes reliable and manageable for the end user. Idea Firm utilized totally different internal combustion port timing strategies over the current engine design, changing the flow and developed a few new ideas to give it the necessary reliability.
Little Guy Trailers Little Guy had a product and no promotional material to explain how it worked and why people would like or need it. Idea Firm focused on the consumers' emotions by giving examples of the fun people could have with the product and the places it might be used. The public and profit seekers (potential distributors) around the globe caught on immediately.
JT Transport Replacing heavy construction equipment is expensive. JT Transport's equipment was in good condition, with the exception of critical structural support areas in the design. Idea Firm used a simple approach. Using existing material, a new structural support system was engineered that was stronger than the original.
Hear, Inc. Mr. Morris brought his plans and goals to Idea Firm. For his highly competitive business climate, he wanted his company image to be simple, unique and very effective. An obvious connection for their new company logo we created came from the word "hear" which includes the word "ear". We followed up with strategies to target their marketing efforts including some Gold-Mining strategies for existing clients.
AKERS SIGNS Akers wanted fresh ideas for taking the company to the next level and managing it more effectively. Akers is a prestigious top-notch sign company in Ohio and around the country. They are very busy and simply needed an "outside" set of eyes to help them identify and capitalize on existing profitable opportunities and adjust their management style.
Accurate Door As a long-time standout in their industry, Accurate Door was not satisfied. They wanted a better approach for making their organization more profitable, and responsive to employees and customers. Idea Firm's seven step Client Profitability Model was applied, and continues to provide management with a systematic review of the company's performance and offer new approaches to overcoming challenges.
Proprietary - name withheld Our client, an auto manufacturer was experiencing an excessive component failure rate. While not a safety risk, the problem created customer dissatisfaction, and an extraordinary potential loss in product inventory. They wanted an inexpensive alternative solution. There was immediate consensus on the source of the problem. Idea Firm evaluated the options and then created an inexpensive solution that utilized all existing component inventories, a solution that lowered the failure rate and boosted the bottom line.
Proprietary - name withheld A motorcycle manufacturer's new and improved frame design was met with mixed reviews during the testing phase. Even though the new frame heralded a technological breakthrough, the actual change in the design was minor. But, the change became exaggerated during the finished product-detailing phase. The new frame went on the market and promotion of the new technology lead to healthy sales until customers began complaining about an over-all awkwardness of the riding experience. Bad news can travel fast. Idea Firm was called in. The solution had two parts. The first was to put a better evaluation process in place during the entire phase of product development to prevent the problems before they start. The company decided that in the future all products would be tested by different evaluation teams. The second part of the solution involved correcting the problems with the actual product. The least expensive components were identified and changed to yield the greatest riding comfort. These components were then adjusted until the riders overall discomforts were eliminated.
Proprietary - name withheld A rustic home-builder client of Idea Firm's needed a unique signature design that would set them apart in their highly competitive industry and hopefully create what they referred to as a "WOW" factor. The Idea Firm team researched several common industry floor plans before creating a completely new strategy for interior design construction using huge vaulted ceilings and giant scaling walls without sacrificing the use and functionality of the second story. The team also designed and built a new structural beam support system. We were told that we had indeed created the "WOW" factor they were looking for.
At Idea Firm, we don't know everything.
We know the right things.
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